Meet Björn
Our Head of Sales Sweden, Björn, is responsible for Snigel’s B2B sales operations. He has a background from both the military and private sector.
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In my role as Head of Sales I’m responsible for national sales with a focus on the B2B market including industrial customers and companies that in turn supply government agencies with our products. I manage a small, high-performing team and reports to our Head of Global Sales.
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My first experience with Snigel’s products was as a user in the field when I bought my first pouches over a decade ago. What I experienced then and later inspired me to join Snigel as an employee was Snigel’s vision and passion for developing products that genuinely increase our users’ safety.
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I started as a sales representative and now lead the national sales team. At Snigel, growth is encouraged – and we’ve seen team members transition into entirely new roles as the company grows. That kind of momentum is exciting.
If you believe in what we do and want to be part of something purposeful – this is the place to be. At Snigel we always work in close relation to our customers and help make sure that the people with the most dangerous jobs in our society come home safely.
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Snigel is a mission-driven company where the contribution of every employee make a difference. We are united by a common vision, work closely across teams and share core values. Creating gear that help keeping people safe in critical situations.
The best parts of my job are the customers, the team, and the products. It’s incredibly rewarding to work with solutions that truly make a difference in the lives of those on the front lines.
About Snigel
Snigel is a leading Swedish company dedicated to improving the quality and functionality of personal equipment for law enforcement and military professionals.
Founded by PH Magnusson, a former airborne ranger still serving as a reserve officer in the Swedish Armed Forces. His ambition still stands, of being the best in the industry at producing user-centric products for the most demanding environments without compromising on quality.
With over 30 years of experience, we specialise in modular backpacks, vests, body armour, tactical clothing, and concealed carrying systems built for adaptability, durability to improve efficiency during duty.